THE 4 PS OF DIGITAL MARKETING

 The 4 Ps of Digital Marketing are:


1. Promotion (Reach)


- Online advertising (Google Ads, Facebook Ads)

- Content marketing (blog posts, videos, podcasts)

- Social media marketing (organic and paid)

- Influencer marketing


2. Place (Platform)


- Website optimization (SEO, UX)

- Mobile apps and gaming

- Social media platforms (Facebook, Instagram, Twitter)

- Email marketing


3. Price (Value)


- Dynamic pricing and discounts

- Subscription models and freemium

- Value-based pricing

- Pricing strategy (penetration, skimming)


4. Product (Offering)


- Digital products (eBooks, courses)

- Software as a Service (SaaS)

- E-commerce and online shopping

- Service-based offerings (consulting, coaching)

DIGITAL MARKETING


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