MARKETING FUNNEL

 A marketing funnel is a model that represents the customer's journey from initial awareness to conversion.


Marketing Funnel Stages:


1. Awareness (TOFU - Top of the Funnel)

    - Potential customers become aware of the product/service.

    - Goals: Drive traffic, generate leads.


2. Interest (MOFU - Middle of the Funnel)

    - Customers show interest, seek more information.

    - Goals: Nurture leads, build trust.


3. Consideration (MOFU)

    - Customers evaluate options, compare products.

    - Goals: Provide value, differentiate.


4. Desire (BOFU - Bottom of the Funnel)

    - Customers develop a desire for the product/service.

    - Goals: Build urgency, encourage conversion.


5. Action (BOFU)

    - Customers make a purchase.

    - Goals: Convert leads, drive revenue.


6. Retention (Post-Conversion)

    - Customers become repeat customers.

    - Goals: Build loyalty, encourage referrals.


Marketing Funnel Metrics:


1. Conversion rates

2. Drop-off rates

3. Lead volume

4. Customer acquisition cost (CAC)

MARKETING FUNNEL


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